In the world of real estate, first impressions are everything. With social distancing measures still in place, open houses and in-person showings are a thing of the past. That’s where virtual tour software comes in. But with so many options on the market, how do you choose the best one for your business? In this article, we’ll break down the top contenders and help you make an informed decision.

What is Virtual Tour Software?

Virtual tour software allows real estate agents to create immersive, 360-degree experiences of their listings. These tours can be viewed on a computer, tablet, or smartphone, and give potential buyers a true feel for the property without ever stepping foot inside. It’s like having an open house 24/7.

Why Use Virtual Tour Software?

There are countless benefits to using virtual tour software in your real estate business. Here are just a few:

What to Look for in Virtual Tour Software

When choosing virtual tour software, there are a few key features to consider. Here are some of the most important:

The Best Virtual Tour Software for Real Estate

Now that you know what to look for, let’s take a closer look at some of the top virtual tour software options on the market.

Matterport

Matterport is one of the most popular virtual tour software options for real estate. It offers high-quality 3D and VR experiences, as well as floor plans and measurements. The software is easy to use and integrates with a variety of platforms. However, it can be on the pricier side, starting at $9.99/month.

Zillow 3D Home

Zillow 3D Home is a free virtual tour software option that’s powered by StreetEasy. It allows you to create 3D tours using your smartphone and offers easy integration with Zillow listings. However, the tours are not as high-quality as some other options and there is limited customization.

Easy Property Listings

Easy Property Listings is a WordPress plugin that allows you to create virtual tours and listings on your own website. It’s easy to use and offers a variety of customization options. However, it may require some technical knowledge to set up and integrate with your website.

Tourbuzz

Tourbuzz is a virtual tour software specifically designed for real estate agents. It offers high-quality 360-degree tours, floor plans, and measurements. The software is easy to use and offers a variety of customization options. However, it can be on the pricier side, starting at $19/month.

Floorplanner

Floorplanner is a virtual tour software that specializes in creating floor plans. It offers easy-to-use tools and a variety of customization options. However, it does not offer 360-degree tours and may not be the best option for larger properties.

FAQs

Can I use my smartphone to create virtual tours?

Yes, some virtual tour software options, such as Zillow 3D Home, allow you to create tours using your smartphone.

How much does virtual tour software cost?

Virtual tour software can range in price from free to several hundred dollars per month. It’s important to consider your budget and the features you need when choosing a software option.

Can I add my branding to virtual tours?

Yes, many virtual tour software options allow you to add your branding and customize the tour to your liking.

Do I need technical knowledge to use virtual tour software?

No, most virtual tour software options are designed to be user-friendly and intuitive, even for those with little to no tech experience.

Can virtual tours be viewed on a mobile device?

Yes, virtual tours can be viewed on a computer, tablet, or smartphone.

Do virtual tours replace in-person showings?

Virtual tours can reduce the number of necessary showings, but they do not replace the need for in-person showings entirely.

How long do virtual tours take to create?

The time it takes to create a virtual tour will depend on the software and the size of the property. Some virtual tour software options allow you to create tours in minutes, while others may take longer.

Can I edit virtual tours after they’ve been published?

Yes, many virtual tour software options allow you to edit and update your tours after they’ve been published.

Can virtual tours be shared on social media?

Yes, virtual tours can be shared on social media and other platforms to expand your reach.

Do virtual tours increase engagement?

Yes, virtual tours have been shown to increase engagement and keep potential buyers on a listing longer, increasing the chances of a sale.

Can virtual tours be used for commercial real estate?

Yes, virtual tour software can be used for both residential and commercial real estate.

Do virtual tours replace the need for a real estate agent?

No, virtual tours do not replace the need for a real estate agent. They are simply a tool to help agents market and sell properties more effectively.

Conclusion

Virtual tour software is a must-have tool for real estate agents in today’s digital world. It allows you to create immersive, 360-degree experiences of your listings and reach a wider audience. When choosing virtual tour software, consider the ease of use, quality, customization, integration, and support. And don’t be afraid to try out a few different options to find the one that best fits your needs.

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